This privacy notice tells you what to expect us to do with your personal information.
- Information about us
- What information we collect, use, and why
- Lawful bases and data protection rights
- Where we get personal information from
- How long we keep information
- Who we share information with
- How and Where Do You Store My Data?
- Targeted Advertising
- How to complain
Information About Us
Our Site is owned and operated by UK Small Business Limited, the company is registered in England & Wales under company number: 16229844
Registered address: 27 Copper Court 2 Essex Wharf, London, England, E5 9QG
Data Protection Officer: Henry Williams & Alexander Brierley
Email address: info.uksmallbusiness@gmail.com
What information we may collect, use, and why
We may collect or use the following information to provide and improve products and services for clients:
- Names and contact details
- Addresses
- Gender
- Occupation
- Date of birth
- Financial data (business turnover etc)
- Usage data (including information about how you interact with and use our website, products and services)
- Employment details
- Website user information
We collect or use the following personal information for information updates or marketing purposes:
- Names and contact details
- Addresses
- Profile information
- Marketing preferences
- Website and app user journey information
- IP addresses
Our WordPress website collects information automatically, including your IP address, the type of browser you are using and certain other non-personal data about your computer or device such as your operating system type or version, display resolution device type, unique device identification numbers, browser type, broad geographic location (e.g. city-level location), mobile phone network and other technical information. We may also collect information about how your device has interacted with our website, including the pages accessed and links clicked.
Collecting this information enables us to better understand the visitors who come to our website, where they come from, and what content on our website is of interest to them. We use this information for our internal analytics purposes and to improve the quality and relevance of our website to our visitors.
Some of this information may be collected using cookies and similar tracking technology.
Where you utilise the pages on our website that contain products and services we may use your interaction within the Site, and information to process your purchases or register enquiries. We may also collect additional information if you contact us for customer support, or if you purchase or/and utilise services.
If you send us an email or place an order or make an enquiry we may collect your name, your email address, and any other information which you choose to give us. For the purposes of the Data Protection Legislation, We are the data controller responsible for such personal data.
Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are in brief set out below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
- Your right of access – You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. You can read more about this right here.
- Your right to rectification – You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. You can read more about this right here.
- Your right to erasure – You have the right to ask us to delete your personal information. You can read more about this right here.
- Your right to restriction of processing – You have the right to ask us to limit how we can use your personal information. You can read more about this right here.
- Your right to object to processing – You have the right to object to the processing of your personal data. You can read more about this right here.
- Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. You can read more about this right here.
- Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. You can read more about this right here.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information to provide and improve products and services for clients are:
- Consent – we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
- Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
UKSmallbusiness.co.uk uses personal information to analyse and improve how it delivers its services and content, to contact representatives of its clients or prospective clients that we view to be in your legitimate interests.
We may collect Personal Information to provide our services to you, which includes (but is not limited to):
- Provide you with a quotation
- Offering Products for Sale
- Responding to queries
- Provide you with administrative services
- Keeping you up to date on new products, services, and offer
- For the prevention, detection and investigation of financial crime, including fraud;
- Statistical and analytical research; and
- Where necessary, to comply with legal and regulatory obligations.
- We may use third parties to process your data, however, we will remain as the data controller for such processing.
Our lawful bases for collecting or using personal information for information updates or marketing purposes are:
- Consent – we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
- Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
- UKSmallbusiness uses personal information to deliver services to clients, for marketing offerings and/or what we deem marketing of products that we view to be in your legitimate interests.
Where we get personal information from
- Directly from you
Purpose of collection: to provide products or services, including quotes to you to fulfill our contract, to process your payment information, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
Disclosure for business purposes: In some circumstances, we may be required to obtain your consent to provide you with direct marketing of our products and services. Where this requirement applies or where we have sought your consent, we will process your personal data with your consent (see your rights below for more information about how you may opt-out of marketing communications or withdraw your consent). We will also require your explicit consent as described in the information we collect.
How long we keep information
We will retain your personal data for as long as is reasonably necessary for the purposes listed in this Policy.
We maintain a data retention policy which we apply to records in our care. Where your personal data is no longer required we will ensure it is either securely deleted or stored in a way which means it will no longer be used by the business.
Who we share information with
Others we share personal information with
- Insurance companies, brokers or other intermediaries
- Professional or legal advisors
- Publicly on our website, social media or other marketing and information media
- Suppliers and service providers
We may also share your data with our agents and advisors and with any other corporate entity in our group, including entities that we may acquire or that may acquire us in the future, provided that we inform them that they must use your personal information only for the purposes disclosed in this Privacy Policy.
We may also share your information with any other person if you have consented to the disclosure.
We will not share any of your personal data with any third parties for any purposes other than those referred to within this Privacy Policy, subject to the following exceptions.
- If we sell, transfer, or merge parts of our business or assets, your personal data may be transferred to a third party. Any new owner of our business may continue to use your personal data in the same way that we have used it, as specified in this Privacy Policy.
- In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.
How and Where Do You Store My Data?
Your personal data is held on secure servers. We do not transfer your data outside the UK, and we comply with the protection offered to you under the Data Protection Act 2018, UK General Data Protection Regulation 2018 and any other applicable legislation in the UK.
If you provided us with your contact details via a website, but have decided not to proceed any further, then we may keep your details for up to 12 months before we delete them.
If we have obtained further details from you directly and you have received a quote, then we will store your data for a period of six years following the quotation.
Personal data security is essential to us, and to protect personal data, we take the following measures:
- Limiting access to your personal data to those employees, agents, contractors, and other third parties with a legitimate need to know and ensuring that they are subject to duties of confidentiality;
Targeted Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
- We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
- We share information about your use of the Site and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
- For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt-out of targeted advertising by:
- Facebook – https://www.facebook.com/settings/?tab=ads
- Google- https://www.google.com/settings/ads/anonymous
- Microsoft- https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
- Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
If any of your personal data is transferred to a third party, as described above, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law, as described above.
If any personal data is transferred outside of the EEA, we will take suitable steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the Data Protection Legislation, as explained above.
How to complain
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.
Last updated
17 January 2025
